Be an effective spokesperson for you, your point of view, and your business, regardless of your background or current situation. Entertainingly present run-of-the-mill, unpopular, and complex ideas, allowing others to understand your reasoning, feel comfortable, and consider using your services and products. Make your presentation a hit, whether you have thirty seconds or hours. Be remarkably calm, alert, and confident of doing a good job when selling an idea, your accounting services, or auditioning for a part in a Broadway show.